Purple Magazine
— S/S 2012 issue 17

Frida Giannini

creative director of Gucci

interview by OLIVIER ZAHM

All film stills from the Fiat 500 by Gucci film by Olivier Zahm

 

OLIVIER ZAHM — What do you like about Carlo Mollino? His design, his architecture, his photographs?
FRIDA GIANNINI — He had a multi-faceted personality, and it is very difficult to say what I like most about him. But if I had to choose one of his arts, I would say design.

OLIVIER ZAHM — What do you like most about Italy in relation to art, design, and fashion?
FRIDA GIANNINI — The Roman churches with Caravaggio’s paintings. Milanese design galleries. The expertise of our craftsmen.

OLIVIER ZAHM — What is the disadvantage of being Italian when you work in a creative field?
FRIDA GIANNINI — Italy lacks universities or academies that provide an international schooling. Our schools are perhaps too limited to the local reality.

OLIVIER…

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