André Saraiva

Tags by André Saraiva and Axone in Belleville, Paris, 1989

street credibility

interview by OLIVIER ZAHM
portrait in André’s New York studio by MARCELO KRASILCIC

 

André is a brand. André is the night. André is everywhere. My 10-year-old daughter knows and loves André. André redesigns clubs, hotels, and restaurants for night people across the planet. He’s a nonstop DIYer, collaborating with fashion brands, exhibiting in art galleries and museums all over the world, taking pictures, and making films. André never stops… So where does he come from? Who was he before his success? He started as a tagger, putting his tag everywhere, as much and as often as he could, as high up and as visible as possible, so that the public services can’t remove it. In that sense André is faithful to himself: self-promoting his identity, not for the sake of himself or…