Zaha Hadid

The parking lot in Hong Kong where the Pavillon will be installed

ZAHA HADID

One of the 388 arch-shaped panels under construction, shot by Karl Lagerfeld A virtual view of the structure, by Zaha Hadid Studio

Chanel Contemporary Art Container

A virtual view of the inside of the pavillon, by Zaha Hadid Studio A view of the structure under construction in Yorkshire, U.K.

The stiff competition between fashion corporations looking for creative alternatives of communication led Karl Lagerfeld to taking Chanel into avantgarde architecture. His new project fuses art and architecture with the essence of Chanel’s cohesive, innovative design, and houses the result in futuristic mobile architecture. Zaha Hadid, born in Baghdad in 1950, was commissioned to design an original structure to express the cultural vision and artistic ambition of…