founder of SoundCloud
on digital music
interview by SVEN SCHUMANN
portrait by MAXIME BALLESTEROS
Swedish musician Eric Wahlforss is the cofounder of SoundCloud, an online audio platform launched in 2007 to give artists the ability to publish their work as well as interact with their audience. Nine years and 175 million subscribers later, SoundCloud recently started a paid service called SoundCloud Go that combines their existing catalogue of DJ sets and independent artists with the archives of the major record labels — a unique angle that even competitors like Spotify and Apple Music are watching closely.
SVEN SCHUMANN — Purchasing music used to be a conscious act, but now more and more people subscribe to services that give them access to everything all the time. Does constant availability make music less valuable?
ERIC WAHLFORSS — Yeah. There is a great article by…