M/M (Paris)

M/M as drawn by an unknown portrait artist in front of Centre Pompidou for 280 Francs (42.68€), March 1995

portraits by a SKETCH ARTIST, the OCR FONT, PAOLO ROVERSI, DAVID SIMS
and INEZ VAN LAMSWEERDE & VINOODH MATADIN
interview by OLIVIER ZAHM

Everyone agrees the duo M/M — MICHAEL  AMZALAG and MATHIAS AUGUSTYNIAK — are France’s most talented graphic designers, famous for their Yohji Yamamoto catalogs, Balenciaga, Calvin Klein, Stella McCartney and Givenchy ads, their collaborations with artists like Björk, Pierre Huyghe or Philippe Parreno, their unique typefaces, their posters, their exhibitions, or the design of the very magazine you’re reading right now. They also have the reputation of being intellectual and uncompromising, transcending the standard relationship between an agency and its clients. Yet, they do not have a cure-all formula that they apply to their commissions. For each client, including the most…