floral art
interview by OLIVIER ZAHM
photography by CÉCILE BORTOLETTI
Original bouquets created by PIERRE BANCHEREAU for Purple
OLIVER ZAHM — Do you ever get the feeling that you are the only one trying to innovate in floral art? Is this ever-so-traditional métier finally evolving?
PIERRE Banchereau — When I decided I wanted to do this professionally, I wanted to bring something to it that I feel is missing in Paris. I was often seeing the same thing, too classical or so “creative” you couldn’t actually see the flowers. I do not pretend to be inventing something. I want to innovate a style that is both classical — in its shapes and generosity — and new, integrating forgotten or little-known flowers. I also place great importance on…
