Purple Fashion

Fashion shows

[03/11/2026]

Backstage Burc Akyol F/W 2026, PFW
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Backstage Burc Akyol F/W 2026, PFW

‘La Collectionneuse’ marks the eighth year of Burc Akyol’s house — collection expressing sensuality and strength, tenderness and quiet confidence.

I first met Burc five years ago, when his apartment still functioned as both studio and showroom. I remember being struck by the tailoring and his vision — a modern, sophisticated Parisian chic that inevitably recalls Monsieur Saint Laurent, yet filtered through Burc’s own heritage and Turkish roots.

For Burc, every collection is deeply personal. After eight years of an almost ascetic devotion to his craft, he spoke of reconnecting with friends and rediscovering the joy of life beyond the atelier. That shift is palpable here. The collection feels looser, more instinctive, sensual in a quieter way,... Read More

Photos by Raman Serbantovich

[03/11/2026]

Backstage My Theatre by Dariia Bila F/W 2026, PFW
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Backstage My Theatre by Dariia Bila F/W 2026, PFW

Photos by Raman Serbantovich

[03/06/2026]

Backstage Rabanne F/W 2026, PFW
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Backstage Rabanne F/W 2026, PFW

Photos by Paul Piroelle, ©Pirellski

[03/04/2026]

Backstage Courrèges F/W 2026, PFW
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Backstage Courrèges F/W 2026, PFW

Photos by Raman Serbantovich

[03/04/2026]

Backstage Matières Fécales F/W 2026, PFW
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Backstage Matières Fécales F/W 2026, PFW

Photos by Eseniia Araslanova

[03/03/2026]

Backstage Zomer F/W 2026, PFW
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Backstage Zomer F/W 2026, PFW

Photos by Paul Pirellski

[03/03/2026]

Backstage Vaquera F/W 2026, PFW
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Backstage Vaquera F/W 2026, PFW

Photos by Eseniia Araslanova

[03/02/2026]

Backstage Blumarine F/W 2026, MFW
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Backstage Blumarine F/W 2026, MFW

Photos by Eseniya Araslanova

[03/02/2026]

Backstage Ferragamo F/W 2026, MFW
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Backstage Ferragamo F/W 2026, MFW

Photos by Eseniya Araslanova

[03/01/2026]

Backstage GCDS S/S 2026, MFW
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Backstage GCDS S/S 2026, MFW

GCDS celebrated its 10 years anniversary. Giuliano showcased a collection, which was sort of a retrospective and a love letter to his brand – the fantasy that he turned into reality.

Since the beginning, Giuliano mixed elements of pop culture, Italian craftmanship, self-irony in a very sensual manner, and total Italian excess – every show always felt more like a spectacle. The SS26 included many of his signature looks from reinforced lingerie, to exaggerated accessories to signature stripper platforms.

What has always set to me GCDS apart from other Italian brands – it’s the people. “Community” maybe the most overused word today, yet for Calza it has never been a marketing strategy — it is embedded in the... Read More

Photos by Eseniia Araslanova

[02/26/2026]

Backstage Etro F/W 2026, MFW
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Backstage Etro F/W 2026, MFW

Photos by Raman Serbantovich

[02/20/2026]

Shame F/W 2026, NYFW
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Shame F/W 2026, NYFW

“Had I been nailed to the floor, it would not have reduced my scope of action. Why were things as they were? What was it in my…body that predetermined my whole life? You could scratch yourself til you bled and not find an answer. You could split your head open on the steel bars of gender and not discover the reason.”
— Paul B. Preciado, Can the Monster Speak?

SHAME’s fourth runway collection explored the fleeting distortions of normative reality brought about by queerness. Approached as a technological prosthetic for the body, a medium through which one invents, disguises, and at times frees himself from the roles imposed upon us.

 

Performance/Crowd photography: Bobbi Menuez

Runway photography:... Read More

[02/19/2026]

Backstage Andrew Curwen F/W 2026, NYFW
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Backstage Andrew Curwen F/W 2026, NYFW

Photos by Pola Esther

[02/19/2026]

Backstage Show Pony F/W 2026, NYFW
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Backstage Show Pony F/W 2026, NYFW

Photos by Pola Esther

[02/18/2026]

Backstage Gogo Graham F/W 2026, NYFW
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Backstage Gogo Graham F/W 2026, NYFW

Photos by Pola Esther

[02/16/2026]

Backstage Eckhaus Latta F/W 2026, NYFW
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Backstage Eckhaus Latta F/W 2026, NYFW

Photos by Pete Hopkins

[02/15/2026]

Backstage Anna Sui F/W 2026, NYFW
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Backstage Anna Sui F/W 2026, NYFW

Photos by Julia Spicer

[02/15/2026]

Backstage AREA F/W 2026, NYFW
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Backstage AREA F/W 2026, NYFW

Photos by Pola Esther

[02/13/2026]

Backstage Elena Velez F/W 2026, NYFW
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Backstage Elena Velez F/W 2026, NYFW

Photos by Pola Esther

[02/12/2026]

Backstage Proenza Schouler F/W 26, NYFW
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Backstage Proenza Schouler F/W 26, NYFW

Photo by Pete Hopkins

[02/03/2026]

Giorgio Armani Spring/Summer 2026 campaign shot inside the designer’s Milan home
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Giorgio Armani Spring/Summer 2026 campaign shot inside the designer’s Milan home

Shot by Olivier Hadlee Pearch, it stars Vittoria Ceretti and Clément Chabernaud

Photos by Olivier Hadlee Pearch

[02/02/2026]

Backstage Miss Sohee S/S 2026, PFW
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Backstage Miss Sohee S/S 2026, PFW

Photo by Sylvain la Rosa

[01/29/2026]

Backstage Robert Wun Couture S/S 2026, PFW
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Backstage Robert Wun Couture S/S 2026, PFW

Photos by Raman Serbantovich

[01/26/2026]

Backstage Magliano F/W 2026, PFW
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Backstage Magliano F/W 2026, PFW

Photo by Eseniya Araslanova

[01/26/2026]

Backstage Willy Chavarria F/W 2026, PFW
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Backstage Willy Chavarria F/W 2026, PFW

Photos by Eseniya Araslanova

[01/23/2026]

Backstage Rick Owens F/W 2026, PFW
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Backstage Rick Owens F/W 2026, PFW

Photos by Bella Spantzel

[01/22/2026]

Backstage EGONLAB F/W 2026, PFW
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Backstage EGONLAB F/W 2026, PFW

Photos by Eseniya Araslanova

[01/22/2026]

The Givenchy  “The Snatch Bag” by Sarah Burton
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The Givenchy “The Snatch Bag” by Sarah Burton

An intimate accessory within Sarah Burton’s Givenchy language, drawing on tailoring and lingerie: the cinch of a jacket, a shaped waist, the curve of a bra. We love it!

Creative direction: Sarah Burton
Photographer: David Sims
Styling: Camilla Nickerson
Casting: Jess Hallett
Make up: Lucia Pieroni
Hair: Olivier Schawalder
Nails: Ama Quashie
Talent: Emeline Hoareau
Campaign Creative Director: Ferdinando Verderi

[01/21/2026]

Backstage Jeanne Friot F/W 2026, PFW
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Backstage Jeanne Friot F/W 2026, PFW

Photos by Bella Spantzel

[01/19/2026]

Backstage Setchu F/W 2026, PFW
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Backstage Setchu F/W 2026, PFW

Photos by Raman Serbantovich

[01/15/2026]

“PROMOTING UNLIMITED LOVE” campaign, shot by Juergen Teller for the Moncler + Rick Owens Spring/Summer 2026 collection
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“PROMOTING UNLIMITED LOVE” campaign, shot by Juergen Teller for the Moncler + Rick Owens Spring/Summer 2026 collection

PURPLE is thrilled to be the first to reveal the “PROMOTING UNLIMITED LOVE” campaign, shot by Juergen Teller @juergentellerstudio for the Moncler @moncler + Rick Owens @rickowensonline Spring/Summer... Read More

[12/23/2025]

“In Praise of Ma: Emptiness and the Space Within” exhibition at the Parodi Costume Collection, Miami
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“In Praise of Ma: Emptiness and the Space Within” exhibition at the Parodi Costume Collection, Miami

Garments by Rei Kawakubo, Issey Miyake, and Yohji Yamamoto are staged as sculptural forms within spare, Zen-inspired environments, emphasizing shadow, rawness, and the charged space between body and cloth. The concept frames fashion as a contemplative practice in which emptiness and ambiguity invite meaning to emerge slowly through stillness and spatial tension.

On view until May 2026

[12/19/2025]

“Westwood | Kawakubo” exhibition at the National Gallery of Victoria in Australia
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“Westwood | Kawakubo” exhibition at the National Gallery of Victoria in Australia

A first-time exhibition bringing together two radical forces in fashion for the first time. Featuring nearly 150 works by Vivienne Westwood and Rei Kawakubo, it traces their parallel yet distinct challenges to convention from the 1970s to today, revealing how garments and footage redefined beauty, gender and the body as provocation.

On view until April 19th

Installation photos by Sean Fennessy

[12/18/2025]

“Azzedine Alaïa and Christian Dior, Two Masters of Haute Couture” at Fondation Azzedine Alaïa, Paris
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“Azzedine Alaïa and Christian Dior, Two Masters of Haute Couture” at Fondation Azzedine Alaïa, Paris

Bringing together nearly 70 designs, the exhibition traces a profound dialogue between two visionary couturiers, revealing how Christian Dior’s architectural elegance shaped Azzedine Alaïa’s lifelong approach to form and cutting. A brief Paris internship introduced Alaïa to Dior, igniting an enduring influence seen in his sculptural silhouettes, refined palettes, and devoted collecting.

On view until May 24th

This exhibition coincides with “Azzedine Alaïa’s Dior Collection” exhibition on view at La Galerie Dior Paris @galeriediorparis, until May 3.

[12/09/2025]

“HELMUT LANG. SÉANCE DE TRAVAIL 1986–2005” exhibition at the MAK in Vienna
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“HELMUT LANG. SÉANCE DE TRAVAIL 1986–2005” exhibition at the MAK in Vienna

Drawing on the only official public archive of Helmut Lang’s legacy, the exhibition reveals his radical rethinking of design and identity through mixed-media installations, rare materials, and life-size “work session” videos. Highlighting his interdisciplinary approach across fashion, architecture, and media, tracing the lasting cultural impact of a vision that quietly transformed contemporary aesthetics.

On view until May 3rd

[12/01/2025]

Purple x Nike Shox Z shot by Alexandra Cabral featuring Lili Sumner at Château Voltaire, Paris
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Purple x Nike Shox Z shot by Alexandra Cabral featuring Lili Sumner at Château Voltaire, Paris

One of our favorite models — and a rising film director — Lili Sumner is in Paris this week. The LA based photographer Alexandra Cabral captured her in her hotel room, floating between jet-lag and high fashion, moving with that sexy, playful confidence that has made her an icon of her generation. Inside, she slips into the new Nike Shox Z, a super-colorful reinterpretation of the classic Shox spirit: all-day comfort fused with a sharp, sculpted silhouette, reduced to a minimalist line. A design both nostalgic and futuristic — like a fast-forward from the original Shox running shoes.

Lili never needs to pretend to be sporty or stylish, or both at the same time; she is real fun... Read More

[10/30/2025]

“Masters of Light” Swarovski exhibition opened in Hollywood, celebrating brand’s 130th anniversary
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“Masters of Light” Swarovski exhibition opened in Hollywood, celebrating brand’s 130th anniversary

Set within the iconic LA landmark Amoeba Music, evening felt as an immersive, cinematic experience. A sensorial journey through light, fashion, and fantasy – exhibition showcases Swarovski’s heritage across different creative disciplines: from haute couture and film to stage and pop culture.

Curated by Giovanna Engelbert and Alexander Fury, show translated the essence of the house into an emotional landscape: glamorous, joyful, and powerful. Giovanna continues to push the house forward, infusing it with her signature style and modern eccentricity. Under her vision, the house has built a glamorous community, shimmering in color, shape, and playfulness.

The exhibition also traces Swarovski’s cultural legacy: from Marilyn Monroe’s “Happy Birthday, Mr. President” gown, to film costumes from Moulin Rouge... Read More

Photos by Svita Sobol

[10/24/2025]

“Saint Laurent x Charlotte Perriand” by Anthony Vaccarello, presented by Galerie Patrick Seguin, Paris
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“Saint Laurent x Charlotte Perriand” by Anthony Vaccarello, presented by Galerie Patrick Seguin, Paris

Show présents four remarkable furniture pieces by Charlotte Perriand, created between 1943 and 1967, with others never beyond prototype stage — reissued specially by Saint Laurent.

Courtesy of Saint Laurent and the heirs of Charlotte Perriand

This collaboration pays tribute to Yves Saint Laurent’s lifelong admiration for Perriand and continues the Maison’s commitment to preserving design heritage.

 

On view until November 22

[10/13/2025]

Backstage Meryll Rogge S/S 2026, PFW
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Backstage Meryll Rogge S/S 2026, PFW

Photos by Julia Spicer

[10/09/2025]

Backstage Christopher Esber S/S 2026, PFW
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Backstage Christopher Esber S/S 2026, PFW

Photos by Julia Spicer

[10/09/2025]

Backstage Kiko Kostadinov S/S 2026, PFW
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Backstage Kiko Kostadinov S/S 2026, PFW

Photos by Julia Spicer

[10/06/2025]

Backstage Ottolinger S/S 2026, PFW
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Backstage Ottolinger S/S 2026, PFW

Photos by Renata Kats

[10/06/2025]

Backstage Sevali S/S 2026, PFW
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Backstage Sevali S/S 2026, PFW

Photos by Jin Kim

[10/06/2025]

Backstage Rick Owens S/S 2026, PFW
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Backstage Rick Owens S/S 2026, PFW

Photos by Eseniya Araslanova

[10/03/2025]

Spring / Summer 2026 Tom Ford show in Paris review by Pedro Vasconcelos
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Spring / Summer 2026 Tom Ford show in Paris review by Pedro Vasconcelos

For Spring/Summer 2026, Tom Ford’s sensuality is inebriated by Haider Ackerman’s twilight. In a dark set, the collection unfolds lustfully as models cruise around, parading in a state of controlled desire.

Sexuality is at its most euphoric when it leaves to the imagination. The opening looks, a triad of laser-cut patent leather coats, slits open as models move. Underneath the high gloss shine, skin is barely visible.

Ackerman’s codes were pushed to their most erotic Here color itself becomes a vehicle for seduction. An architecturally draped black dress teases a peek of mint.

To the sound of David Bowie’s voice, the French designer conjures images of Tony Scott’s film, “The Hunger” (1983). A glamorous couple in matching blue... Read More

Text by Pedro Vasconcelos

[10/03/2025]

Backstage Rabanne S/S 2026, PFW
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Backstage Rabanne S/S 2026, PFW

Photos by Raman Serbantovich

[10/01/2025]

Backstage Laura Andraschko S/S 2026, PFW
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Backstage Laura Andraschko S/S 2026, PFW

Photos by Renata Kats

Fashion shows

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