Charles de Vilmorin named Creative Director of Rochas

Purple is pleased to announce the appointment of Charles de Vilmorin as the new creative director of French fashion house Rochas.

“I think in order to say anything today, you have to push the limits. You have to go all the way, and even if it’s over the top, it’s never too much. Especially when we make clothes, sketches, photos. There are other jobs that are better suited to tiptoeing around things.” — Charles de Vilmorin interviewed by Olivier Zahm for Purple #34 the Love issue.

Portrait by Olivier Zahm

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