Helmut Lang A/W ’99-’00 by Jack Pierson for Purple #4

Helmut Lang’s vision of the American dream reinterpreted in subsequent Purple magazines by New York artists. First by Collier Schorr, then by Richard Prince, and now a series by Jack Pierson, who goes, on site, deep into the very heart of the conquerer nation’s self-image: America’s myth of everyday clothes, everyday work and everyday sportswear — rough-cuts recut and refitted through the subtle reorientation of an artist’s eye. Mythologies, icons, ready-wear.

Annette Monheim, stylist
Tom Borgese, stylist for Brad
Sarra’NA, hair
Rosemarie Swift, make-up
Caroline, Debbie, and Jen, models
with Nico Lou, Rosemarie, Brad, Jeff, Lyle, Matthew, Michael, Uri, Tom and Walter Schupfer, photostudio

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