Purple Television
[February 7 2014] : art
Lucid TV: Life Eraser starring Tilda Swinton by Katerina Jebb
In our last installment of Katerina Jebb’s 12-part series for Lucid TV, Tilda Swinton stars in the eerily beautiful publicity film for the nano-technology derived skin-care product Life Eraser. Delayed audio-visual effects and subliminal linguistic play suspend the viewer in a sense of discomfort whilst simultaneously declaring renewal and possibility. The contrasting image of ripe peaches displayed on a scanner for the Lucid TV title sequence, followed by a nuclear explosion are themes often present in Jebb’s hypothetical works. The film evokes disturbing references to Prometheus, the lone genius whose efforts to improve human existence also resulted in tragedy. In the protracted testimonial Swinton stated that Life Eraser is a humanitarian concern of global magnitude and categorically denied that the project was a money-spinning endeavor. Life Eraser, the future belongs to those who can buy it.
Starring Tilda Swinton
Directed by Katerina Jebb
Edited by Benjamin Ricart at Premiere Heure, Paris
Make-up by Carole Hannah at Airport Agency, Paris
Hair by Sebastien Le Corroller at Airport Agency, Paris
Assisted by Franck Mura and Michael Cleary
Clothing by Comme des Garcons
Digital Artist Yann Masson
Filmed at Brachfeld Paris
Special thanks to Claire Myhill and Brachfeld Paris
