Purple Diary
[10/23/2026]
Massimo Dutti arrives in New York with a cultural project
Massimo Dutti celebrates the opening of its new flagship store at 575 Broadway in SoHo, New York, with a cultural program exploring the city’s creative identity
Extending beyond the store, the project brings together art, photography, fashion, and publishing through collaborations with New York’s creative community. Highlights include Patti Smith by Steven Sebring, an exhibition of previously unseen photographs documenting their decades-long artistic relationship, a New York city guide created with Apartamento, a special window installation at Casa Magazines, and a fashion selection curated by Jessica Diehl. Together, these projects celebrate the people, places, and cultural history that define New York.
Photos by Matt Weinberger
