Purple Diary

purple fashion magazine
— S/S 2017 issue 27

Max Lamb

on primitivism

interview by XERXES COOK
photography by SASA STUCIN


Working quickly and with an economy of gesture, the British designer Max lamb uses traditional, if not prehistoric, techniques to transform materials like marble, trees, and polyurethane rubber into highly covetable pieces of furniture that wouldn’t look out of place among the ruins of Stonehenge. This approach has made the 36-year-old one of the most sought-after designers today. This April alone, he will launch three distinct projects in Milan during the Salone del Mobile: the interiors of an Acne Studios store (he previously designed their shop on Madison Avenue, in new York city); a range of objects made from recycled textiles for Kvadrat, the design textile manufacturer; and a series of ceramics made in collaboration with the Italian company Bitossi. i caught up with the designer at his studio in north London to discuss the relationship between art and design, materials and meditation, and the aesthetics of primitivism.

XERXES COOK — The first time I came across your work was when you exhibited a range of stools cut from radioactive granite, sourced from china. Though they were finished with a super-slick polish, they still looked like a relic from our neolithic past. Is this sense of primitivism intentional, or have I insulted you by describing your work as such?

MAX LAMB — I think primitivism is a very fair description of a lot of my work. Even if the result isn’t always that primitive, the way of thinking perhaps is. Efficiency and immediacy are two words I consider and use a lot in my work: it’s about how quickly I can do something and how little needs to be done in order to extract a function out of a piece of raw material. It’s like: “Me, man. You, material. What do i need in order to transform you?” it’s not always about speed, but about economy or efficiency. I’m speaking with material, having a dialogue with it, and getting to know all the materials I work with, as there isn’t really a consistent thread in the materials I use. Huge amounts of research go into locating and identifying materials, often of the earth, and then figuring out what I can do with them.

XERXES COOK — Can you give me an example of a material you like to use?

MAX LAMB — Granite. It...

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[February 21 2017] : "Print has to focus on technical specifications, attention to detail, depth. The digital economy and new forms of distribution will do away with a lot of the barriers to entering the publishing sector." Editor in Chief of @moussemagazine #edoardobonaspetti discusses the future of the publishing scene in this interview by #mauriziocattelan for Purple Fashion Magazine 27. #purplediary


[February 21 2017] : 🎀 @micarganaraz wearing @loewe in "Sex Fashion" story by @blackpierreange styled by @vanessareidofficial #micaarganaraz #pierreangecarlotti #vanessareid #purplediary #loewe

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[February 21 2017] : Art

A preview of Ren Hang’s new photobook edited by Dian Hanson and published by Taschen, out now !
View the gallery

A preview of Ren Hang’s new photobook edited by Dian Hanson and published by Taschen, out now !

“It’s not just dicks I’m interested in, I like to portray every organ in a fresh, vivid and emotional way.” — Ren Hang

The controversial 28 years old Chinese photographer Ren Hang presents his new self titled book edited by Dian Hanson and published by Taschen. The book showcases Hang’s unique style and ability to challenge taboos as the forefront of Chinese artists’ battle for creative freedom, creating a new kind of imagery where even the most explicit sexual images are connected to nature with authentic purity. Men and women become androgynous forms blurred into one, challenging the traditional perception of beauty in China.

Ren Hang’s book is now available to... Read More

[February 20 2017] : Night

Stylist Lotta Volkova at the Mulberry F/W 2017 after party at The Ivy Soho Brasserie, London

Stylist Lotta Volkova at the Mulberry F/W 2017 after party at The Ivy Soho Brasserie, London.

Photo Flo Kohl

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