Purple Television
[January 28 2014] : art
Lucid TV: Hapax Legomenon starring Marisa Berenson by Katerina Jebb
Hapax Legomenon is the second fictional perfume campaign by Katerina Jebb, starring the legendary Visconti actress Marisa Berenson. Ideologically incoherent, even the film’s title pushes the work further into oblivion – a hapax legomenon meaning a word that occurs only once within a context, either in the written record of an entire language, in the works of an author, or in a single text. Jebb plays with random phrases like “plutonium economy” that touch upon larger issues, in the improbable setting of the Hotel George V’s Presidential Suite in Paris, France. Berenson proclaims “This is not an ad campaign, it’s a thought experiment” and utters Hapax Legomenon only once, ensuring the film remains an absurd, self-fulfilling prophecy.
Starring Marisa Berenson
Filmed in the Presidential Suite of the George V Hotel, Paris
Editing by Benjamin Ricart at Premiere Heure Paris
Assistants Franck Mura and Jonathan Fischnaller
Make-Up by Anouck Sullivan
Hair by Gerald Porcher
Wardrobe by Catherine Baba
Special thanks to Jeff Leatham at the Hotel George V, Paris
