Purple Television
[February 22 2013] : fashion
Electric Jungle for Kenzo S/S 2013 Pre Collection by Mat Maitland
This film was created by Mat Maitland to bring to life Kenzo’s S/S 2013 pre collection. Mat explains the concept behind the film as “I wanted the film to be an extension of my illustrative world, to bring that to life, so the jungle itself is quite surreal and otherworldly, a kind of electric parallel universe. I also wanted to blend the model with the clothes as much as possible so used the Kenzo patterns as an integral part of the story – sometimes over her face and sometimes embedded into the scene. I imagined the story as though dreamt by a wild cat – lucid snap shots of a neon jungle world that only make sense in a dream”.
Full Credits / Art Direction: Mat Maitland. Direction: Smith & Read / Mat Maitland Animation: Natalia Stuyk Production: Alastair Coe at Big Active Music: ‘Mädchen Amick’ by Buffalo Tide
