Purple Television
[12/04/2013] : fashion
Y/PROJECT Teaser by Arnaud Lajeunie
Y/PROJECT, the French upscale men’s wear label, best known for its avant-garde basics with a distinctive cut, has tapped Belgian designer Glenn Martens to become the new creative director. The line will debut in January during Mens Paris Fashion Week. The Y/PROJECT video, directed by Arnaud Lajeunie, a young French photographer/director, symbolises the interior and exterior force of the brand’s identity through dance and at the same time conveys a strong sense of renaissance, looking forwards while looking backwards and all the time respecting the legacy of the brand.
Directed by Arnaud Lajeunie
Starring: Barbara Lear & Thomas Lagreve
Producer: Gregoire Dyer
DOP: Romain Wilhelm
Hair and Make-Up: Hugo Villard
Set Design: Eli Serres
Music: aamourocean
Location: Studio Upper East, Paris
Special thanks : Gildas Durel
