Purple Television

[October 12 2014] : Television

Doug Aitken TV Takeover / 7Up “Bubbles” commercial (1974)

Doug Aitken TV Takeover / 7Up “Bubbles” commercial (1974) by Robert Abel and Associates

The ground-breaking 60-second commercial created for 7up in 1974 by Robert Abel & Associates, which brought an exciting new visual language to television. Unlike anything preceding it, it is a multi-media extravaganza featuring rear-projection, live action, video feedback, back-lit graphics and streak and slit-scan techniques. The debut of this commercial was a watershed moment in televison adverstising for “breaking through the clutter.”

See the Doug Aitken TV Takeover

All films

Purple Art

Pierre-Ange Carlotti’s Launch of Dieux Du Stade at Galeries Lafayette, Paris

Purple Fashion

Louis Vuitton S/S 2020 at Cour Carrée du Louvre, Paris

Purple Night

Vivienne Westwood Afterparty at Le Palace, Paris

Purple Travel

Trip to Nara by Chikashi Suzuki

Purple Television

Purple Presents Doug Aitken’s ”Return to the Real” by the Victoria Miro Gallery by

Purple Magazine

William Eggleston