Purple Television

[October 12 2014] : Television

Doug Aitken TV Takeover / 7Up “Bubbles” commercial (1974)

Doug Aitken TV Takeover / 7Up “Bubbles” commercial (1974) by Robert Abel and Associates

The ground-breaking 60-second commercial created for 7up in 1974 by Robert Abel & Associates, which brought an exciting new visual language to television. Unlike anything preceding it, it is a multi-media extravaganza featuring rear-projection, live action, video feedback, back-lit graphics and streak and slit-scan techniques. The debut of this commercial was a watershed moment in televison adverstising for “breaking through the clutter.”

See the Doug Aitken TV Takeover

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