Purple Television

[April 2 2015] : fashion

A performance by Asia Argento for Ludovica Amati F/W 2015

A performance by Asia Argento for Ludovica Amati F/W 2015 by Alessandro Possati

A film by Alessandro Possati documents Trabalho de Concentracao, a performance art by Asia Argento for the designer Ludovica Amati. The Italian actress has interpreted the S/S 2015 collection of Ludovica Amati with a symbolic ritual of healing from the shallowness and futility of the fashion world.

Asia Argento as a “priestess” assisted by a vestal, the actress Emma de Caunes, has “reanimated” women who live in a domestic but religious site, as the deconsecrated church of Avenue Ledru Rollin. A work of concentration on one’s spirit and soul to find ourselves. A strong and direct message to the viewers who took part at the performance. For Ludovica Amati Fashion is a story of life before than a product to sale. The final act of a process that has always presented the collections of Ludovica Amati in an artistic way, looking for the right formulas to instill the spirituality of her creations. The sound of Vicarius Bliss and the lights of Antoine Parouty had created the fantastic habitat of an event that wanted to get to our unconscious, to make us think, and at the end to give us a message of a possible healing from a life made only of outward appearance and consequent sadness.

A documentation by Alessandro Possati

Trabalho de Concentracao

An performance art by Asia Argento for Ludovica Amati F/W 2015

Featuring Asia Argento as the Priestess, Emma De Caunes as the Vestal, performances by Alizee Coucke, Sarah Faget, Louise Luck, Elettra Mallaby, Dorcite Mélé, Giorgia Sinicorni, and Corinna Studier

Sound by Vicarius Bliss

Light by Antoine Parouty

Artistic advisors Alessio de’Navasques and Clara Tosi Pamphili

Style by Concetta D’Angelo

Hair and make-up by Giulio Panciera

Clothing by Ludovica Amati and accessories by Shootingbag1981 for Ludovica Amati, Marsell, InVitro, and Iosselliani

All films

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