Purple Fashion
[01/15/2026]
“PROMOTING UNLIMITED LOVE” campaign, shot by Juergen Teller for the Moncler + Rick Owens Spring/Summer 2026 collection
PURPLE is thrilled to be the first to reveal the “PROMOTING UNLIMITED LOVE” campaign, shot by Juergen Teller @juergentellerstudio for the Moncler @moncler + Rick Owens @rickowensonline Spring/Summer 2026 collection. The shoot brings together Rick Owens and his wife and muse Michèle Lamy @lalamichmich alongside Juergen Teller and his wife and creative partner Dovile Drizyte @doviledrizyte.
Beautifully captured kissing each other, the two couples transform a fashion campaign into a bold, loving manifesto — openly pansexual and free from heterosexual norms. This intimate visual statement, uniting the designers’ couple and the photographers’ couple, expresses with rare clarity the radical and progressive values of Rick Owens’ fashion, fused with Moncler’s outdoor expertise and innovation.
Inspired by Berlin’s brutalist architecture and Moncler’s mountain heritage, the collection creates a light, warm-weather uniform for life at the edges of the city. Relaxed bombers, cropped and nipped-in silhouettes, exaggerated shoulders, and gender-neutral styling define the look, completed by sunglasses, quilted bucket hats, caps, and waist bags.
This collection is set to be a major success.
The collection is available now on moncler.com and in selected Moncler stores.
