Purple Diary

[December 8 2023]

Alphajewels in an alphacell a collaboration between Charlotte Chesnais and M/M (Paris)

ALPHAJEWELS is a collection of 26 letters as jewels, that offers the possibility of owning your own initial or the one of your most beloved ones. The collaboration was born with the ‘double-C’, designed by Charlotte for what she called her ‘Initial Ring’. Not quite a letter, not yet a logo, she first showed it to M/M (Paris), who were immediately inspired. M/M (Paris) often conceive alphabets as portraits, constructing typefaces that reveal the characters of their commissioners.

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