[December 6 2023]
The exhibition which extends across two floors and approximately two hundred and fifty shots from magazines and billboards explores the artistic partnership between Florentine Aldo Fallai and Giorgio Armani. When they first meet, Armani is a young freelance designer; Fallai, having graduated from the Institute of Art, is a graphic designer with a happy inclination for photography. The two have an immediate understanding. Armani, conscious of the social changes underway whereby women are gaining power and men are, dressing more consciously, is determined to rewrite the rules for dressing and create a new lifestyle. Fallai assists him in the definition of an imagery, in which cinematographic evocations blend with echoes of late Renaissance and Mannerist painting in a mise-en-scène that is reminiscent of life and is therefore profoundly authentic. The use of black and white and the narrative abstraction this offers give the fictional images a flair of realism both immediate and timeless. The pair aspires to portray the best life possible, with scenes and situations in which the spectator could see themselves. They succeed because the images were portraits: although conceived to show the collections, they focus on the character of the models, making the clothes a subtle complement to their existence and way of being, reflecting the designer’s idea that elegance is not about being noticed, but about being remembered.
The Aldo Fallai per Giorgio Armani, 1977-2021 exhibition will be open to the public from 5 December 2023 to 11 August 2024.
Armani presents One Plus One
mugler s/s 2021
The Corner X Irving Penn X Marcel Duchamp
that’s what love is
cover #2 mugler s/s 2021
a violent sensation of time
Edito
A look back at the 1995 show “Pièces Meublées” curated by Bob...
Luigi Ontani
Hawkesworth Jamie
Tomoo Gokita “PEEKABOO” exhibition opening and after party at Tokyo Opera City...
Slutever
Sex Fashion
Balenciaga
Nigora in Los Angeles
See Yasmine Eslami’s new S/S 2018 swimwear campaign
BIRKENSTOCK BOX x Rick Owens Launch Party at Rick Owens, Los Angeles
Sofie in the Dutch fields
“Andy Warhol: Velvet Rage & Beauty” Exhibition at Neue Nationalgalerie Berlin, on...
“Singularities” Exhibition of Philip Guston at Hauser & Wirth Zurich, on view...
DSQUARED2 S/S 2024 Film for PURPLE #41
William Eggleston
“Wish You Were Gay” exhibition by Anne Imhof opens today at Kunsthaus...
Christophe Brunnquell and Estelle Hanania announce new book “La Guerre du feu”...
“Beyond Fashion” a fashion photography exhibition curated by Nathalie Herschdorfer, on view...
“Light Workers — RUN 15 — Game of Life — (Thank You...
“Rumors and Whispers” by Ebecho Muslimova at Mendes Wood DM São Paulo...
© Purple Institute