Purple Diary
[06/22/2026]
New “FOREVER GUESS” eyewear campaign, featuring Leni Klum
Inspired by the glamour and drama of 1990s soap operas, the new campaign explores Klum in four distinct characters: The Gossip, The Ex-Girlfriend, The Genius, and The Legend. Each character is an interpretation of a contemporary femininity. Across this series of characters, the FOREVER GUESS G becomes a recurring symbol of confidence, individuality, and self-transformation.
