Y/PROJECT Teaser by Arnaud Lajeunie

Y/PROJECT, the French upscale men’s wear label, best known for its avant-garde basics with a distinctive cut, has tapped Belgian designer Glenn Martens to become the new creative director. The line will debut in January during Mens Paris Fashion Week. The Y/PROJECT video, directed by Arnaud Lajeunie, a young French photographer/director, symbolises the interior and exterior force of the brand’s identity through dance and at the same time conveys a strong sense of renaissance, looking forwards while looking backwards and all the time respecting the legacy of the brand.

Directed by Arnaud Lajeunie

Starring: Barbara Lear & Thomas Lagreve

Producer: Gregoire Dyer

DOP: Romain Wilhelm

Hair and Make-Up: Hugo Villard

Set Design: Eli Serres

Music: aamourocean

Location: Studio Upper East, Paris

Special thanks : Gildas Durel

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