Purple Television
[September 21 2012] : fashion
Sergio Rossi S/S 2013 by Drake Doremus
This film launched today at Sergio Rossi’s S/S 2013 presentation in Milan was directed by Drake Doremus. Following the concept of “Getting lost and finding each other back. It’s a “dream” an idea that Francesco Russo, Creative Director of Sergio Rossi, wanted to dedicate to all the women who wear the brand and share his passion for culture and cinematic beauty. This is the reason he chose to collaborate with Drake Doremus, the director who won the Grand Jury Prize with the film Like Crazy.
The film takes us on a journey following a woman who wandering through a forest still lit by the last warm rays of the summer sun, with just a map for company Doremus wanted to use this to reveal the feminine mystique saying – “The map is a powerful, ancient symbol. We all think we know where we’re going, but our journey constantly changes. The protagonist of the film never stops searching. She continues to pursue summer and love.”
