Purple Television
[04/18/2021] : fashion
“Feel Good Video” for Balenciaga Winter 2021
Launching alongside their Winter 21 collection, Balenciaga shares a “Feel Good Video” made
in collaboration with artists Kamilya Kuspanova, Anton Bialas and Heejoon Kwak.
The video features no products or advertising, created solely to evoke a positive emotion. Using visuals and sounds
that have been scientifically proven to instill joy in most people.
