Purple Television

[October 5 2016] : fashion

Eytys “Luv Crimez”

Eytys “Luv Crimez” by Jennifer Mehigan

“Luv Crimez” is a collaborative project from the Swedish brand Eytys. After teaming up with an Irish digital artist, Jennifer Mehigan, and a South African photographer, Kristin-Lee Moolman, the brand drops a surreal video collage showcasing Mehigan’s signature work of ‘cybersensuality’.  It is a portrayal of Stockholm’s colorful youth with quirky digital artworks in the background. Accompanied by music by Sidewalks and Skeletons, the clip is just a preview of a fully-fledged collaboration between Eytys and Mehigan, which will also incorporate a printed publication.

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