Purple YRS: part 0 – Elein Fleiss

“Purple magazine, originally titled Purple Prose, was founded by a young couple — art collector Elein Fleiss and art critic Olivier Zahm — and first published in September 1992. Fed up with the art press
of the time, they decided to create an independent publication made by artists for artists. Olivier was already collaborating with a number of magazines and was planning a new one. But without Elein’s determination, it would never have happened. She had a true instinct for art and un­discovered talents, and she embraced Martin Margiela’s fashion for her
own everyday style. She also loved upcoming writers and created Purple Fiction.”

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