Purple Fashion

[July 31 2020]

Purple PRESENTS: Eckhaus Latta x Ugg collaboration

Purple is happy to share a selection of the campaign images from the latest collaboration between Eckhaus Latta and the UGG design team.

The collaboration was initially presented at Eckhaus Latta’s Spring / Summer 2020 runway show, with all of the models sporting the eight pairs from the capsule collection. For the campaign, the duo, and photographer, Zoë Ghertner, ventured out to Lake Piru in Calfornia’s Los Padres National Forest to shoot the models in the collection while floating on a dock.

“It was very exciting to think about a UGG shoe for the summer because usually it’s a winter shoe. This dive into the unknown was a lot of fun.”—Mike Eckhaus and Zoe Latta

Photo by Zoë Ghertner

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