[07/31/2020]
Purple is happy to share a selection of the campaign images from the latest collaboration between Eckhaus Latta and the UGG design team.
The collaboration was initially presented at Eckhaus Latta’s Spring / Summer 2020 runway show, with all of the models sporting the eight pairs from the capsule collection. For the campaign, the duo, and photographer, Zoë Ghertner, ventured out to Lake Piru in Calfornia’s Los Padres National Forest to shoot the models in the collection while floating on a dock.
“It was very exciting to think about a UGG shoe for the summer because usually it’s a winter shoe. This dive into the unknown was a lot of fun.”—Mike Eckhaus and Zoe Latta
Photo by Zoë Ghertner
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“New Grotesque” is currently on view at Management in New York
“Shop #26” by BLESS at Banane d’Or in Hyères, France
Purple presents “Meanwhile” a musical by Charles Serre and J.Nadya
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“Club Confessions” concert at Knockdown Center New York
“Tom’s Stretch” at David Kordansky Gallery in Los Angeles
“Paris Noir” Book Launch at Dover Street Market, Paris
Mon Laferte dinner celebrating her new album at Anahi Paris
“The Hunter” by Daido Moriyama at Peter Fetterman Gallery in Los Angeles
© Purple Institute