Purple Fashion

[February 16 2012]

PURPLE BOUTIQUE COLLABORATES WITH MODA OPERANDI FOR F/W 2012 FASHION WEEKS

For Fashion Weeks F/W 2012 in celebratation of the new purple BOUTIQUE we have teamed up with Moda Operandi the first online luxury fashion retailer to allow members to pre-order tomorrow’s styles today. This collaboration involves taking select parts of purple DIARY’s F/W coverage and making it shoppable via purple BOUTIQUE using the fantastic innovative pre-order service that online retailer Moda Operandi offers.

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