Purple Fashion
[03/23/2026]
“I, I, I , I am… Prada” S/S 2026 Campaign
Reuniting its original cast, the second act of Prada’s S/S 2026 campaign, created with artist Jordan Wolfson, introduces surreal, dreamlike creatures that blur reality and imagination.
Creative Directors: Miuccia Prada and Raf Simons
Artwork by Jordan Wolfson
Campaign Creative Direction: Ferdinando Verderi
The artwork incorporates photographs by Oliver Hadlee Pearch
