Purple Art

[April 9 2020]

Hauser & Wirth Unveils ArtLab and HWVR, A New Technology And Research Division Including An Entire VR-Based Exhibition

HWVR, a first in virtual reality exhibition modeling, launches this month at hauserwirth.com

Iwan Wirth, Manuela Wirth and Marc Payot, co-presidents of Hauser & Wirth, announced today the launch of ArtLab, the gallery’s research and innovation arm exploring projects at the intersection of art and technology. ArtLab was formed to create bespoke technology solutions for the most pressing issues in the art world, including greater accessibility and sustainability.

Toward this end, ArtLab will unveil its first initiative – an ongoing Virtual Reality (VR) exhibition model called HWVR – in late April 2020 with Hauser & Wirth’s first entirely VR-based exhibition. This exhibition will ‘take place’ in a gallery of the future, Hauser & Wirth Menorca, allowing visitors a coveted preview online of the art center they will be able to visit when it opens in 2021. The art centre is being restored by the Paris-based, Argentinean architect Luis Laplace, a long-standing collaborator of the gallery. As part of Hauser & Wirth’s #artforbetter initiative, 10% of gross profit from sale of works in the exhibition will be donated to the COVID-19 Solidarity Response Fund of the World Health Organization.


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