kei ninomiya

NOIR

interview

by OLIVIER ZAHM

photography

by CHIKASHI SUZUKI

Kazumi Asamura Hayashi, style

Lu Hongfei, model

Sota Nagashima, production assistant

 

In the new wave of Japanese fashion, Noir and its designer are a sensation. Pushing the boundaries of visibility, his collections are shown in total darkness, incorporating lights into the garments with multiple references to cyberpunk and science fiction.

 

OLIVIER ZAHM — So, when did you start designing your collection under your own name?

KEI NINOMIYA — I don’t remember the exact timing, but I think it was around 2012.

OLIVIER ZAHM — What do you think about Tokyo as a place for young designers?

KEI NINOMIYA — Tokyo has so many designers — almost too many. [Laughs] That’s why I can’t think of a correct answer for you. There are many opportunities to make your own brand here. It’s easy to start as a designer, although it’s…