Purple Magazine
— The Island Issue #35 S/S 2021

cover #17 berluti s/s 2021

photography by TAKASHI HOMMA
featuring KANA, MANA, YUNA, and YUUKI of CHAI
style by MEGUMI YOSHIDA
interview by JOHNNY LE
location NAOSHIMA 

naoshima, a small art island in japan’s seto inland sea, surrounded by around 3,000 mostly uninhabited islands, is home to the prestigious benesse art site designed by tadao ando, with installations by major artists including james turrell, walter de maria, and richard long, as well as yayoi kusama’s iconic giant pumpkins.

the perfect setting for berluti’s arty new collection, worn by the tokyo post-punk girl band, chai.

JOHNNY LE — What inspired the name?
MANA — Russian chai tea. The way they drink it is really cute.
KANA — I studied Russian literature at school and discovered they put jam in their chai tea, which I found really sweet. It stuck with me, and so now we’re CHAI.
YUUKI — And you can drink chai in a…

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