Nightlife was first an artistic idea. Beginning in the Belle Époque, artists reinvented nightlife, from Dadaist Tristan Tzara’s Cabaret Voltaire to Francis Picabia’s dinners on the French Riviera. Nightlife became erotic and eccentric, modernity’s clandestine theater and inventive factory, from Berlin to New York and Paris. For the avant-garde, dinners and parties were more than a playful time to socialize: they were a place for experimentation, for ideas and dreams.
2006 wow! a nightlife magazine issue one
During the ’70s and ’80s, nightlife became more democratic, wilder, and more glamorous. It was all about style, sexual liberation, and drugs. Then in the ’90s, electronic music and rave parties created a new scene far from city centers. More music, more drugs, more sex — until it became an industry and a marketing tool.
Let’s be honest: smartphones have killed nightlife. No one can be anonymous…
Olivier Zahm and Kristen McMenamy, 2008
Kanye West and Terence Koh at Le Baron, Paris, 2008
Stefano Pilati and Kate Moss, 2008
André painting the “Purple” love graffiti in the window at Colette, Paris, 2008