Dawn Goldworm

Samantha and Dawn Goldworm

12.29 / scent designer

interview by CAROLINE GAIMARI
portrait by OLIVIER ZAHM

 

After studying art history and business at New York University, Dawn Goldworm interned at the fragrance giant Avon, where her boss eventually convinced her to have her nose tested for perfumery. She passed the exam with flying colors, spent the next five years at International Flavors & Fragrances New York perfumery school, and then worked at the fragrance houses Firmenich and Givaudan, where she became the nose for Coty Beauty Europe. Now based between Paris and New York, Dawn and her twin sister Samantha have started 12.29, their own olfactive branding company, which scents runways, hotels, retail shops, art fairs, and human beings around the world.

CAROLINE GAIMARI — What are your favorite existing perfumes?
DAWN GOLDWORM — I am completely obsessed with and fantasize about Shalimar once…