Purple Magazine
— S/S 2010 issue 13

Edito

People often complain to me that Purple features the same clique of people, whether from Paris, Tokyo, London, or New York. I admit that this may be true. I was confronted by this when I was selecting about 100 women — most of whom have been in Purple several times already — to model for the magazine and to incarnate the Purple style. I know that such repetition seems to contradict the nature of contemporary magazines, which are constantly supposed to promote new faces, new names, and new talents. But I disagree. To me the best magazines are not about cultural promotion, the latest trends and sensations. They are more about defining a scene and creating an artistic community over time.

Purple always takes a more artistic approach, one that is based on the work and talent of the people I really love, who are a part of my life, and who transform my vision of what’s happening now. They may have just emerged on the scene or they may already be established. In any case, it’s still a small group, one that grows slowly from one issue to the next. At the end of the day, this is why magazines are nothing more than portraits of their editors — Warhol at Interview magazine, David Hillman and Harri Peccinotti at Nova Magazine, or my peer Jefferson Hack of Dazed & Confused, whom I interviewed for this issue.

So the question is, what is the central point that links together our Purple community, which includes me, all the people in the magazine, and you, the reader? The best definition might be the title of the Sonic Youth album, “Experimental Jet Set, Trash and No Star.”

— OLIVIER ZAHM

[Table of contents]

S/S 2010 issue 13

Table of contents

purple EDITO

purple NEWS

purple BEST OF THE SEASON

purple INTERVIEW

purple FASHION WOMEN

purple FASHION MEN

purple NAKED

purple LOVE

purple BEAUTY

purple DOCUMENT

purple TRAVEL

purple Paris

purple NIGHT

purple VISUAL ESSAY

© Purple Institute

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