The new advertising campaign for FRED JEWELRY features an intimate series of black-and-white portraits of MELVIL POUPAUD and KATE MOSS that explores the secret alliance of individual identity and personal accessories, revealing the essence of inner beauty. Watching the French actor Melvil Poupaud tenderly embracing Kate Moss on the shoot of the campaign for Fred reaffirms the unique spirit of this brand — an attitude shared equally by young men and women … a relaxed elegance, a deep mutual trust, a strength of character … like the fortitude needed out sailing and facing an unexpected storm.
photographed by PATRICK DEMARCHELIER
White gold and 12 diamond Force 10 shackle bracelet, white gold and diamond Success earrings, ruby, diamond, and white gold Success ring and white gold and diamond Collection Blanche necklace, all by FRED
Melvil wears white and yellow gold Force 10 bracelets FRED
Kate wears white gold and diamond Force 10 bracelets FRED
Kate wears white gold and diamond Collection Blanche ring and necklace FRED
Melvil wears white and yellow gold Force 10 bracelets and Kate wears white gold and diamond Force 10 bracelets, all by FRED
MAD, advertising agency — Olivier Zahm, art direction — Samuel François, style — Odile Gilbert @ ATELIER 68, hair — Dee Dee, make-up — Anatole Rainey @ CALLISTE, manicurist
[Table of contents]
Valentine Fillol-Cordier
by Ellen von Unwerth, Magnus Unnar, Mark Borthwick, Vanna Sorrenti, Theo Wenner
A taste of the Spring Summer 2009 collections
by Camille Bidault-Waddington
by Olympia Le-Tan
by Olivier Zahm
by Olivier Zahm
by Olivier Zahm
by Olivier Zahm and Dash Snow
by Shamim Momin
by Mario Sorrenti
by David Lynch
by Ellen von Unwerth, Magnus Unnar, Mark Borthwick, Vanna Sorrenti, Theo Wenner
by Max Farago
by Ari Marcopolous
by Ari Marcopolous
by Bernard-Henri Levy
by Steven Klein
by Noritoshi Hirakawa
by Glenn O'Brien
by Olivier Zahm
by Olivier Zahm