Purple Magazine
— S/S 2009 issue 11


The new advertising campaign for FRED JEWELRY features an intimate series of black-and-white portraits of MELVIL POUPAUD and KATE MOSS that explores the secret alliance of individual identity and personal accessories, revealing the essence of inner beauty. Watching the French actor Melvil Poupaud tenderly embracing Kate Moss on the shoot of the campaign for Fred reaffirms the unique spirit of this brand — an attitude shared equally by young men and women … a relaxed elegance, a deep mutual trust, a strength of character … like the fortitude needed out sailing and facing an unexpected storm.


MAD, advertising agency — Olivier Zahm, art direction — Samuel François, style — Odile Gilbert @ ATELIER 68, hair — Dee Dee, make-up — Anatole Rainey @ CALLISTE, manicurist


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S/S 2009 issue 11

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