Purple Magazine
— Purple #44 F/W 2025
The Analog Issue

husbands paris nicolas gabard

interview and portrait

by OLIVIER ZAHM

Photography by PATRICK BIENERT

Style by JOSEPH ECORCHARD

Revitalizing the tradition of men’s suits in jazz, rock, and old films, Nicolas Gabard’s Paris boutique on Rue de Richelieu has become the destination for a generation rediscovering bespoke tailoring: an impeccable allure made for you, revealing who you are, not who you pretend to be.

OLIVIER ZAHM — You created the Paris-based menswear brand Husbands in 2012, blending classic tailoring, cultural depth, and a sexy attitude largely inspired by cinema. Your brand takes its name from John Cassavetes’s film about flawed men navigating identity and relationships — and that says it all. You design ready-to-wear collections, as well as made-to-order and semi-bespoke pieces, with an obsessive attention to silhouette and proportion. This feels very analog to me…

NICOLAS GABARD — I’m not a tailor in the traditional sense — I haven’t had the years of…

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