Purple Magazine
— The New York issue #39 S/S 2023

Elena Velez

INTERVIEW AND PORTRAIT BY OLIVIER ZAHM

PHOTOGRAPHY BY BELLA NEWMAN

Greenpoint-based, Milwaukee-born

fashion designer Elena Velez

works to decentralize America’s fashion narrative.

JOE VAN O, STYLE

NATALIA MONTERO, MODEL

ISAAC DAVIDSON AT DISTINCT ARTISTS, HAIR

MICHAELA BOSCH AT BRYANT ARTISTS, MAKE-UP

ANDREW CURWEN, STYLIST’S ASSISTANT

OLIVIER ZAHM — Elena, you’re based in Greenpoint. How would you describe your space?

ELENA VELEZ — The space is a converted warehouse storage unit. My partner is a painter, so he takes over a bit more of the established studio space. And I’ve kind of snuck in and created a little atelier back here for myself.

OLIVIER ZAHM — Where you do everything: the drawing, the research, and some production, too?

ELENA VELEZ — Yes. This is the professional outlet for the brand here in New York, but I also work very closely with a lot of collaborators from the Mid-west and Milwaukee. This…

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