Purple Magazine
— Purple #45 S/S 2026
The New Glamour Issue

notes on glamour

Andreas Kronthaler for Vivienne Westwood S/S 2026 “boudoir” collection, photo Paolo Colaiocco

Glamour is a light shining from the inside to the outside. It doesn’t have to do with what you wear, but clothes help, clothes talk — they have a language.

It is very much the way you inhabit the outer self and how that reveals what is underneath. The way you present yourself is loaded with meaning; whatever it is, structured or fluid, it mirrors your interior life.

It’s important to know your body; feeling your nakedness makes you love what you wear. When this is evident, it makes a person truly glamorous. It is good to hold some­thing back, to keep a secret so not everything is on view. Glamour is mysterious, exciting, charming. One would even call it magic.

— Andreas Kronthaler

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