text by ÉRIC TRONCY
They used to “advertise.” Now they “support” us. That’s the conclusion I came to yesterday as I welcomed an American friend and gallery owner to the Consortium. The Wade Guyton opening was just a few days off, and I was giving this friend the latest issue of Frog magazine. “Do we support the magazine?” he asked, being sociable. “I’m sure you do,” I replied, though in truth I wasn’t really sure, and it occurred to me that only a few years ago, if he had wanted to express his devotion to an art magazine, this well-meaning gallery owner would probably have said: “Could we place an ad in your magazine?” or “We would like to advertise in your magazine.” I found what he actually said striking because as a gallery owner, he had remained quite faithful to his original notion of what an art gallery should…