Purple Magazine
— F/W 2010 issue 14

Edito

As we look back upon the first decade of this century, it seems to us as if the world has been in a holding pattern — and that since the collapse of the Twin Towers it’s fallen further onto itself in an interminable series of social, ecological, and economic catastrophes. What we can be sure of, however, is that only now is the century truly beginning, that only now are we embarking upon its opening years. We don’t dare imagine that these years hold the promise of a future full of progress, but we can at least be optimistic that they will be a time of experimentation and change. 

We therefore consider this issue of Purple to actually be the first of the century. So we wanted to clean house, to start fresh. We called upon such key artists of the ’90s as Kim Gordon, Chloë Sevigny, and Bret Easton Ellis, people who were important voices at the beginning of that decade of radicalism — and ones who with us at the birth of our magazine.
We gave our desire for change further direction in this issue’s fashion pages, in which we offer a simple but essential selection of 100 emblematic pieces from the Fall/Winter 2010-2011 season — each one presented alone, to dispense with confusion and artifice. We also conducted an interview with Alain Badiou, one of today’s most important critical philosophers, a thinker who challenges the consensus and idées reçues of our times. 

Now that we’re no longer overtaken by the feelings of powerlessness, cynicism, and irony, let’s stop condemning the present and let’s start working on opening it up. 

— OLIVIER ZAHM

[Table of contents]

F/W 2010 issue 14

Table of contents

purple EDITO

purple NEWS

purple BEST OF THE SEASON

purple INTERVIEW

purple PORTFOLIO

Purple FASHION WOMEN

purple FASHION MEN

purple NAKED

purple DOCUMENTS

purple PARIS

purple NIGHT

purple VISUAL ESSAY

© Purple Institute

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