[February 24 2012]
For Fashion Weeks F/W 2012 in celebratation of the new purple BOUTIQUE we have teamed up with Moda Operandi the first online luxury fashion retailer to allow members to pre-order tomorrow’s styles today. This collaboration involves taking select parts of purple DIARY’s F/W coverage and making it shoppable via purple BOUTIQUE using the fantastic innovative pre-order service that online retailer Moda Operandi offers.
Current pre-orders live on purple boutique / alexander wang / edun / marc jacobs / prabal gurung / theyskens theory
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