Profumoir unveils Casa Profumoir in Florence, an enchanting sanctuary and olfactory haven

Purple Diary

Casa Profumoir, an olfactory haven where perfumery meets artful hospitality, opens its door this fall in Florence. Located in historic San Niccolò district, this enchanting retreat by Daniele Cavalli and Master Perfumer Sileno Cheloni celebrate scent as an art form.

The space features an alchemist’s garden, an extraction room adorned with ancient alembics, artisanal interiors steeped in Florentine heritage. Visitors can craft unique fragrances using an olfactory organ of 198 notes and immerse themselves in the O.R.I.G.I.N.E collection—seven core scents.

Workshops, ceremonies, and special experiences make Casa Profumoir a tribute to Florence’s alchemical and artistic soul.