[March 17 2014]
“Postmatter was originally launched, with the advent of the iPad, to question what was possible for a media brand on that platform. We wanted to approach touchscreen technology with fresh eyes and without the hangover of a print mindset dictating how or why things should be done,”- Remi Paringaux. In a former Renaissance church, rigged with high-definition screens, infrared sensors and motion-tracking technology, art director Remi Paringaux is challenging the norms of fashion communication. Post-Exhibition is at Ex Chiesa di San Carpoforo, 10 Via Marco Formetini, Milan, 14-16 March 2014. Photo Bruno Ferdinand
Hawkesworth Jamie
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