Purple Fashion

[10/30/2025]

“Masters of Light” Swarovski exhibition opened in Hollywood, celebrating brand’s 130th anniversary

Set within the iconic LA landmark Amoeba Music, evening felt as an immersive, cinematic experience. A sensorial journey through light, fashion, and fantasy – exhibition showcases Swarovski’s heritage across different creative disciplines: from haute couture and film to stage and pop culture.

Curated by Giovanna Engelbert and Alexander Fury, show translated the essence of the house into an emotional landscape: glamorous, joyful, and powerful. Giovanna continues to push the house forward, infusing it with her signature style and modern eccentricity. Under her vision, the house has built a glamorous community, shimmering in color, shape, and playfulness.

The exhibition also traces Swarovski’s cultural legacy: from Marilyn Monroe’s “Happy Birthday, Mr. President” gown, to film costumes from Moulin Rouge to The Great Gatsby and Shakespeare in Love. Including also collaborations with Disney and unique 75kg Swarovski crystal with 156 facets.

Masters of Light is less of a retrospective, but a celebration of the evolution of the house – marking a new chapter. Bravo !

Photos by Svita Sobol

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