Purple Night
[10/23/2026]
Massimo Dutti Store Opening Part in SoHo
Bringing together New York’s creative community for an evening in the heart of SoHo, the opening marked the brand’s arrival at one of the city’s most iconic addresses. Set within a historic building featuring original cast-iron columns, high ceilings, and interiors combining contemporary design with vintage furniture, the new flagship reflects the architectural character of the neighborhood. The celebration brought together figures from New York’s fashion, art, and cultural scenes.
Photos by Matt Weinberger
