[October 17 2018]
For her first solo show, FLORA CITROËN refers to KANYE WEST’s lyrics Everything I’m not made me everything I am.
The installation explores the awkwardness of the idea of identity we are surrounded by in the cultural industry, as an artist, as a woman. What is the limit of one can or cannot be? What are the socio-cultural criteria a self is or is not?
The video, essential in the installation, approaches the identity crisis both in a societal and individual scale.
How can artist respond to the many injunctions leading to self-censorship?
How to deal with the authoritarian social label the artist is given and how to deconstruct the power conferred to the artist?
She answers with the idea of testing, an adolescent pattern, establishing a link between the identity and adolescent crisis.
Allowing herself to disclose her identity, CITROËN actually dissects the polyvalent attributes young artists have to work with. Those many roles they have to embrace, the “do or die” lex. The “do” includes here besides the work itself, self promotion, address, curatorial dimension, commercial one and a stepping up of the artist for their work. Everything I am is a warm disillusioned acknowledgment packed in a lot of hope.
On view until November 3rd, 2018 at Le Consulat, 2 Rue Vercingétorix, 75014 Paris.
Photo Romain Darnaud
© Purple Institute