Purple Fashion

[July 1 2013]

Christian Dior Haute Couture F/W 2013 show, Paris

“Flag: a graphic symbol of national and personal identity in a dream-like global fashion culture. Here Raf Simons, Artistic Director of Christian Dior, explores a new, liberated world of haute couture quite literally. It is a personal view of the creative process, playfully involving the identities both cultural and personal, of designer and client.

“I began by looking at women from different continents and cultures who wear couture, their personal style,” explains Raf Simons. “The collection evolved to be about Dior not just being about Paris and France, but about the rest of the world and how many fashion cultures impact on the house and on myself.”

The collection is split into four distinct realms: Europe, the Americas, Asia and Africa. Each features its own approach and what symbolizes as a fashion culture for Simons and Christian Dior. “Europe” focuses on the almost myhtical status of “La Parisienne” and the intimate links with the history of the house of Dior. “The Americas” is bold, sporty, dynamic and graphic – here the flag holds particular, emotional sway. “Asia” features clothing full of balance, tradition and purity – the architecture and intricate construction of garments is the predominant focus here. “Africa” represents freedom, playfulness and effortless creativity; the personal style of the Masaï is particular in its inspiration.”



Photo Olivier Zahm

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