[09/21/2009]
In its design for installation in this gallery, the 130-page poem utilizes various formal devices and 13 custom-built vitrines. The 38 framed photographs were selected by Bernadette Corporation from a photo shoot they commissioned for The Complete Poem, printed in both black-and-white and color, and arranged in groups of poses. Looking for a combination of casual vacancy and lyrical expression, BC asked fashion photographer David Vasiljevic to organize a shoot similar to that of his recent Levis campaign. The resulting images, clearly in the genre of the denim campaign, are of young attractive models in an empty seamless environment advertising nothing but themselves and by extension, life in jeans.
Photo Juliana Balestin
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© Purple Institute