[April 14 2012]
A collection of postcards to Purple from Josef O’Connor documenting his travels during his #AVERAGEJOE quest to make his mark for the average man in what he saw as the elitist task of Damien Hirst’s Spot Challenge (where the lucky few who are able to visit the 11 branches of Gagosian gallery worldwide before the end of Hirst’s global retrospective on the 10th of February). We are happy to say that Josef succeeded with the help of supporters around the world. Photo Paula Goldstein
© Purple Institute